Fitzura is a lifestyle brand selling apparel exclusively to those who can unlock it with their physical activity. Making Fitzura a part of your wardrobe is a three step process – first, link your fitness account on our app and continue to run and track your activity as usual. Each run will get you a score that will add up to increase your level. Second, unlock four levels – athlete, advanced, professional and legendary. Each of these levels has new exclusive t-shirts for you to buy. Lastly, wear your unlocked apparel with pride and stand out with the clothing that you have achieved.